Human beings are social animals, and maintaining an appealing appearance in society is essential for good mental health. Regular bathing, the use of deodorants, sprays, and scents, and wearing clean, tidy clothing are fundamental aspects of healthy living.
Ayurveda also advocates the wearing of ornaments and sacred or medicinal plants as part of daily grooming practices. Clothing should be clean, comfortable, season-appropriate, and socially acceptable, and the body should be adequately protected from strong sunlight, cold, wind, and rain.
The application of natural deodorants, such as Chandana (sandalwood paste), is recommended in Ayurveda. Wearing precious and semi-precious stones, as well as ornaments made of gold, silver, and other metals, is also advocated as a healthy practice.
Research Evidence
-
Grooming behaviours, including the application of fragranced products, are considered a means of managing social impressions and self-image.
-
Although the use of deodorants has been shown to make individuals appear more confident to others, limited studies have specifically examined their psychological effects on the wearer.
-
The attitudinal component of body image is flexible and can be positively influenced by everyday grooming routines, suggesting that such behaviours provide psychological benefits for both genders, beyond basic hygiene.